{"id":76985,"date":"2024-11-25T12:14:03","date_gmt":"2024-11-25T15:14:03","guid":{"rendered":"https:\/\/impactopr.com.br\/?p=76985"},"modified":"2024-11-25T12:14:04","modified_gmt":"2024-11-25T15:14:04","slug":"lancada-nova-rota-cervejeira-e-eventos-previstos-em-outros-municipios","status":"publish","type":"post","link":"https:\/\/impactopr.com.br\/?p=76985","title":{"rendered":"Lan\u00e7ada nova Rota Cervejeira e eventos previstos em outros munic\u00edpios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Governo do Estado, por meio da Secretaria do Turismo (Setu), participou neste domingo (24) do Festival da Cultura Cervejeira, em Curitiba. Durante o evento, al\u00e9m da exposi\u00e7\u00e3o, com\u00e9rcio e degusta\u00e7\u00e3o de mais de 30 r\u00f3tulos de cervejarias artesanais, o Estado lan\u00e7ou a nova Rota Cervejeira de Curitiba e anunciou a realiza\u00e7\u00e3o do evento tamb\u00e9m em Foz do Igua\u00e7u, no Oeste, Guarapuava e Maring\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a participa\u00e7\u00e3o de cerca de seis mil pessoas, o evento na Capital foi fruto de uma parceria da Associa\u00e7\u00e3o das Microcervejarias do Paran\u00e1 (Procerva) com o Governo do Estado e faz parte do calend\u00e1rio da Secretaria do Turismo e do Viaje Paran\u00e1 \u2013 \u00f3rg\u00e3o de promo\u00e7\u00e3o comercial do setor, e conta com apoio da Funda\u00e7\u00e3o Cultural e da Prefeitura de Curitiba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O secret\u00e1rio do Turismo do Paran\u00e1, Marcio Nunes, comentou a import\u00e2ncia da iniciativa para movimentar o setor e gerar empregos. \u201cTemos potenciais em diversas \u00e1reas desse recorte, sobretudo em bebidas, como \u00e9 o caso das cervejas artesanais. Esse \u00e9 um segmento em ascens\u00e3o e com grande busca por parte dos turistas, por isso, lan\u00e7ar a Rota Cervejeira \u00e9 importante, porque temos muitos produtos e experi\u00eancias que precisam ser divulgadas&#8221;, disse. &#8220;Isso beneficia pequenos e m\u00e9dios empreendedores, fundamentais ao ramo e ao setor paranaense como um todo, porque n\u00e3o existe turismo sem a iniciativa privada\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>POTENCIAL<\/strong>&nbsp;\u2013 Segundo a Associa\u00e7\u00e3o Brasileira de Bebidas (ABRABE), em 2023 o Pa\u00eds registrou 1.847 cervejarias, um aumento de 90,8% desde 2018. Em 2024, o Paran\u00e1 se passou a se posicionar como um dos maiores detentores de empresas do nicho, com mais de 170 cervejarias registradas e uma produ\u00e7\u00e3o estimada em 7,8 milh\u00f5es de litros por ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Associa\u00e7\u00e3o tamb\u00e9m aponta que, quando se trata desse ramo, Curitiba \u00e9 sempre indicada como um dos principais polos cervejeiros do Pa\u00eds, apresentando um crescimento consistente no segmento nos \u00faltimos cinco anos, diferente do consumo geral de bebidas alco\u00f3licas, que teve uma queda de 9% no mesmo per\u00edodo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Esse setor da economia representa uma grande movimenta\u00e7\u00e3o cultural e popular do Paran\u00e1, basta ver a quantidade de cervejarias e microcervejarias que temos por aqui. Por isso a import\u00e2ncia desse evento, que al\u00e9m de divulgar a nova rota, fomenta o turismo do Paran\u00e1 como um todo&#8221;, disse Everton Delfino, diretor-presidente da Procerva.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n\n\n\n<li><strong>FESTIVAL<\/strong>\u00a0\u2013 A programa\u00e7\u00e3o aconteceu na Pra\u00e7a Afonso Botelho, no \u00c1gua Verde, com apresenta\u00e7\u00f5es culturais, espa\u00e7o kids e m\u00fasica ao vivo e, claro, diversas op\u00e7\u00f5es de cervejas artesanais \u2013 mais de 200 r\u00f3tulos de 30 cervejarias. Promovendo a conex\u00e3o entre o p\u00fablico e o universo cervejeiro.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>O Governo do Estado, por meio da Secretaria do Turismo (Setu), participou neste domingo (24) do Festival da Cultura Cervejeira,<\/p>\n","protected":false},"author":46,"featured_media":76986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[51,47],"tags":[],"class_list":["post-76985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curitiba","category-destaques_cima"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lan\u00e7ada nova Rota Cervejeira e eventos previstos em outros munic\u00edpios - https:\/\/impactopr.com.br<\/title>\n<meta name=\"description\" content=\"Um jornal h\u00e1 26 anos contando o que os outros n\u00e3o contam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impactopr.com.br\/?p=76985\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lan\u00e7ada nova Rota Cervejeira e eventos previstos em outros munic\u00edpios - 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